Type

B2B Customer Pipeline Management

B2B Customer Pipeline Management

B2B Customer Pipeline Management

Duration

Ongoing

Ongoing

Date

Date

#

Analysis

#

UX Design

#

AI Prototype

#

Workshop

#

UI Design

AI rapid prototyping reduced engineering time by ~30%

Agriculture Tax Deductions including RFS Process, Referral Partner Portal, Power BI Dashboards, and Contract Management Portal.

Row Crops

About the project

The Product & Development Team was using AI generated UI Designs that weren't living up to their client's expectations.

By introducing the UX Design process through SME interviews, design thinking workshops, and UX design audits we were able to address user issues and client concerns.

Challenges

By conducting UX research before building AI rapid prototypes the project had more robost research, clearer communication with engineers, and faster timelines on both the design and development.

“It’s very impressive, actually. I’m amazed by how much time is saved sending out contracts.” 

User Feedback Participant, Contract Analyst

Task Flows & Information Architecture
UX/UI Design Feedback
Rapid AI Prototyping Workflow

AI Rapid Prototyping

Creating vibe-coded designs in Claude Code instead of flat Figma screens improved usability testing, stakeholder approvals, and engineering speed.

“It speeds up the development process by roughly 30%. It removes another layer of complexity that requires me to constantly compare the implementation side-by-side with the design. You definitely made my life easier.”

Software Engineer

Contact

IfyourteamislackingUXstrategyorAIrapidprototypingexpertise,UrsaDesignisheretohelp.

IfyourteamislackingUXstrategyorAIrapidprototypingexpertise,UrsaDesignisheretohelp.

IfyourteamislackingUXstrategyorAIrapidprototypingexpertise,UrsaDesignisheretohelp.

Reach out today and you’ll get a clear plan, honest advice, and a design expert that cares about the outcome as much as you do. Whether you prefer a quick call or a simple email, getting started is easy.